What is EFT?

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EFT for Weight Loss

EFT is a simple step-by-step formula that you can apply yourself, anytime, anywhere you are having a craving or an emotional urge. It works by literally rewiring your brain’s connection to food and emotions. In childhood, you formed an association between food and emotions. Later in life, that neuro-association often leads to uncontrolled cravings and an unhealthy relationship with food.

For instance, you may remember coming home to a freshly baked plate of chocolate chip cookies, a reward from your mother for a good report card. Your brain hardwired the association of cookies to good feelings, love and affirmation. Now, any time you experience a feeling that is unpleasant (ie., kids having a meltdown, boss breathing down your neck, feeling bored or lonely at night, etc.) you subconsciously seek the comfort of cookies because of that hardwired association you learned as a child.

The Science

EFT, often referred to as “Psychological Acupressure,” is a self-applied technique that blends evidence-based accupressure points and psychology. When used properly, it works by sending a flood of serotonin to the brain to calm your anxiety and disengage the emotional urge for food. It literally changes your brain chemistry, disrupting that neurochemical association that creates the cravings, enabling you to make conscious eating choices.

Within minutes, you can look at food and take it or leave it. You are suddenly in control! And the process takes about 3-5 minutes.

Brain Scans Over 12 Weeks

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